New
US Giving Survey Released: Impact of
Disaster-Relief Fundraising on Nonprofits
~
72% of respondents believe that fundraising
for disaster-relief missions has reduced
giving to other missions ~ Trust
& donor fatigue are issues ~
Small to Medium size nonprofit organizations
most impacted by funding shortfalls
Denver,
CO - December
13, 2005 A new national survey
released today by several firms working
with nonprofit organizations confirms
that donors need to dig deeper in 2005.
Funding shortfalls at nonprofit organizations
are another disaster in the making–-loss
of key services.
Charley Shimanski, President/CEO of the
Colorado Nonprofit Association says, “The
results of this survey are critical to
us because many nonprofits receive 50%
of their charitable gifts in November
and December and we now have the data
to deliver our message of the need for
charitable giving ‘at home’.”
The
survey gathered information from over
500 donors, nonprofits and nonprofit consultants
nationwide.
The survey revealed, in part that:
- 32% of donors who gave to disaster
relief efforts did so by diverting a
portion or all of their regular giving
to other causes.
- 56.6% of nonprofit organizations that
conducted annual campaigns this year
and measured results experienced decreases
over previous efforts. Of those, 95.4%
reported that the decrease was directly
tied (41.9%) or suspected to be tied
(53.5%) to disaster relief.
View Full Report: www.commulinks.com/survey/report2.pdf
View Additional Data: www.commulinks.com/survey/report3.pdf
View Short Fact Sheet on Findings: www.commulinks.com/survey/report4.pdf
The survey partners suggest, “Donors,
your generosity is more important now
than ever. It is vital to sustain your
giving to organizations you have supported
in the past, because people they serve
still depend on your gift.”
The survey contains significant additional
findings related to donor fatigue, donors’
trust in how charitable gifts are spent,
nonprofits’ views on how they are perceived
by the public, and the impact of the Katrina
Emergency Tax Relief Act of 2005.
“As consultants working with nonprofit
organizations, we conducted this survey
for the benefit of all nonprofit organizations.
We learned that many nonprofits have provided
disaster relief even though it was not
in their mission and many received no
additional funding to do so. We are amazed
at what was accomplished by these agencies
for the people, animals and other organizations
impacted by disasters. But we are concerned
about what will happen to these organizations
if donors' support for their vital missions
is not restored.” say the survey partners.
The
survey was conducted by a partnership
of consultants who donated their time
and resources to gather this valuable
information for nonprofits:
CommUlinks
of Colorado Contacts: Jim Moore,
Renée Beauregard Phone: 303-400-3456
Website:
www.commulinks.com M.L.
Hanson Consulting Contact: M.L. Hanson
Phone: 303-627-4044 Website: www.mlhanson.com
PhilanthropyNow Contact:
Charles Maclean, PhD Phone: 503-297-1490
Website:
www.philanthropynow.com
Whole Brain Technologies, LLC Contact:
Teri Robnett Phone: 866-833-2494
Website:
www.wholebraintech.com
Primary
Nonprofit Collaborator:
Colorado
Nonprofit Association Contact: Charley
Shimanski Phone: 303-832-5710
Mobile: 303-909-9348 Website:
www.coloradononprofits.org
"Final Report: Fundraising in Light of
Recent Disasters," the survey, "Fundraising
in Light of Recent Disasters-3rd Quarter
Results," "Vital Points," and "Other Responses
are © Copyright 2005 - All Rights Reserved
See Quotation, Linking and Attribution
Policies in the Final Report.
