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| January
24, 2005 |
Forbenefit
The Newsletter of CommUlinks of Colorado
SPECIAL SURVEY REPORT
© Copyright 2005 - All Rights Reserved
See quotation, linking and attribution policies
elsewhere in this document.
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Commulinks
of Colorado conducted a nationwide
survey to determine the projected impact of
tsunami disaster relief efforts on the nation's
nonprofit community.
This
special report will summarize survey findings,
and it includes a link directly to the survey
data.
Survey Highlights
A substantial number of respondents expect contributions
made to tsunami disaster relief to have a significant
impact on the income of nonprofit organizations.
- 94.7% of nonprofit consultants who responded
believe their nonprofit clients should consider
making (78.9%) or definitely make changes
in the budget projections for 2005.
57.8% of respondents from nonprofit organizations
echoed these opinions. 43.8% think impacts
are possible and 14% are sure. An additional
18.1% are unsure.
- 65.4% of respondents from nonprofit organizations
anticipate that tsunami disaster relief
may (40.2) or definitely will (25.2%) impact
their organizations' income. 18.1% were
not sure, while only 16.5% indicated it
would not.
- 58% of respondents from nonprofit organizations
anticipate that the largest impact on revenues
will come from reductions in individual
donations. 38% expect a reduction in corporate
donations.
- 63% believe that the U.S. Government's
contributions to relief efforts will reduce
the amount of funds available for domestic
nonprofits.
- 35.8% of individual donors indicated that
they planned to divert a portion of the
funds they normally give to other organizations
to the tsunami disaster relief efforts.
- The majority of respondents anticipate
that all segments of the nonprofit sector
that aren't involved in tsunami disaster
relief will see a reduction in contributions.
The largest number, 81% of respondents,
believe the greatest impact will be on international
organizations that are not involved in disaster
relief efforts. 74% said local organizations
may see reductions.
- 67% of respondents believe Arts, Culture
and Humanities nonprofit organizations are
the most likely to be negatively impacted.
Local human services, environmental and
advocacy organizations are also believed
to be vulnerable.
Read on for a full summary of the findings and
a link to the survey data.
Upcoming Surveys
See "Upcoming Surveys" at the end of this newsletter
for a schedule of planned surveys to assess
the actual impact of tsunami disaster relief
efforts on fundraising.
Quote
of the Month
"If
you want others to be happy, practice compassion.
If you want to be happy, practice compassion."
Dalai
Lama
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Overview
of Survey Methodology |
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by Renée Beauregard |
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Projected Impact
This survey attempts to assess the anticipated
affect of the tsunami disaster on nonprofit
fundraising. The findings reflect expectations,
not actual experience.
We urge nonprofits to consider the possible impacts
on their budgets and programs, and to develop backup
fundraising and marketing strategies. We also hope
to make donors aware of the fact that simply redirecting
current levels of philanthropy - from domestic nonprofits
to international disaster relief efforts - will
have a negative impact on domestic nonprofit missions.
These extraordinary circumstances require extraordinary
levels of generosity.
Distribution
The survey was launched in Denver and spread using
email marketing strategies nationwide.
Highlights:
- Direct distribution via email marketing to
a list of nearly 500 individuals and organizations.
- Press releases to over 500 media outlets nationwide
- including "wire service" distribution through
PR WEB.
- Several announcements posted on the Colorado
Association of Nonprofit Organizations (CANPO)
listserv.
- The survey was featured on websites and in
newsletters - including CANPO, Community Resource
Center (CO), PNN-Online, Handsnet and others.
- Direct appeals to all association members
of the National Council of Nonprofit Associations.
- Follow-ups on all leads offered by contacts.
Appeals to these new referrals to complete the
survey and forward it to others.
Four Survey Tracks
The survey was structured in four separate, integrated
tracks. Track selection was a function of answers
to questions in early portions of the survey. Some
questions, however, were common to all four tracks.
- nonprofit consultants
- nonprofit organization board members and professionals
- foundations
- individual donors
All respondents were asked to answer questions about
the sector as a whole and their personal giving
preferences.
Skipped Questions
To collect data on four separate tracks, the survey
instrument did not present all questions to all
respondents. For example, questions for nonprofit
consultants were only presented to those who answered
that they are consultants (in question #1). They
were "skipped" by the other respondents.
A significant number of respondents "skipped" one
of the questions about their personal giving preferences.
This may have been a result of "survey fatigue,"
apparent redundancy in the questionnaire or a reluctance
to share personal giving preferences. Fortunately,
there are a significant number of answers to every
question - the lowest number of responses to questions
that applied to all four tracks is 81 respondents.
Anonymity
Respondents were not tracked in any manner other
than the responses recorded here. We did not collect
personal information or email addresses.
Acknowledgments
We wish to thank Teri Robnett, at Whole Brain Technologies,
for her attentive support throughout this process.
We also wish to thank CANPO and the Community Resource
Center (CRC) for supporting this effort from the
beginning.
We wish to acknowledge the brilliance of the Survey
Monkey on- line survey tool.
Finally, we wish to thank everyone who pitched in
and helped spread the word - and everyone who completed
the survey!
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Track
1. Nonprofit Consultants |
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by Renée Beauregard &
Jim Moore |
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Survey
Sections 3 & 4
Of
the four groups, nonprofit consultants expressed
the highest levels of concern that the tsunami disaster
would have a negative impact on fundraising.
39
consultants responded. Most provide multiple services.
The highest number- 51.3% of respondents - provide
organizational development and strategic planning
services.
A significant number of consultants anticipate
a decline in revenues in specific areas:
- 58% - Individual donations
- 50% - Corporate donations
- 39% - Government grants and contracts
- 37% - Capital campaign revenue
- 34% - Foundation grants
Fewer projected negative impacts on events (29%),
planned giving (18%) and in-kind gifts (11%).
15.8% of consultants will urge their clients
to adjust their budgets immediately. 78.9% will
recommend that clients develop a contingency budget
- "just in case." Only 5.3% will not recommend
at least a contingency plan.
The top three recommended areas that consultants
will urge clients to target for cuts are operating
expenses, capital campaign expenses and programs.
They
also will recommend increasing budgets for marketing/PR
and fundraising.
The
largest number of consultants - 46.9% of respondents
- anticipates the impacts to extend for 6 to 11
months.
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Track
2. Nonprofit Organization Board Members and
Professionals |
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by Renée Beauregard &
Jim Moore |
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Survey
Sections 5, (6) & 7
Significant
numbers of international, national and regional
(multi-state) nonprofits joined statewide, metro-area
and other smaller nonprofits responding to the survey.
The total number of respondents in this section
was 127.
Respondents from human services agencies (29.9%)
nearly doubled representation from the next highest
groups - public/society benefit (16.5%) and health
(15%).
25.2%
expect contributions made to the tsunami disaster
relief to impact their organization's income.
40.2% believe an impact is possible.
In every category except individual donations,
an often slim majority of nonprofits anticipate
no change in revenue levels, but those who project
revenue impacts generally appear to agree with
consultants and anticipate shortfalls in these
areas:
- 58% - Individual donations
- 38% - Corporate donations
- 27% - Foundation grants
- 20% - Event revenue
- 17% - Government grants/contracts
- 13% - Capital campaigns
57.8% of nonprofits anticipate at least the
possibility of cutting budgets. Staffing appears
to be the least likely focus of budget cuts*.
Fundraising expenses are next most likely to be
defended. Marketing/PR and fundraising expenses
are most likely to see increases. Operating (34%),
marketing/PR (27%) and programs (26%) are most
likely to be cut if needed.
*Excluding capital campaigns - does not apply
to 63% of organizations.
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Track
3. Foundations |
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by Renée Beauregard &
Jim Moore |
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Survey
Sections 6 & 7
Foundations were the smallest group represented
in the survey - n=8. The small response rate limits
the statistical value, but responses from foundations
are anecdotally instructive.
2 of 8 (25%) may change their funding priorities
as a result of the tsunami disaster and relief
efforts. One is somewhat likely to divert funds
to international relief efforts. Another is very
likely to conduct special fundraising efforts
to support disaster relief while sustaining current
levels of support for other organizations.
Reassuring news for nonprofits comes from the
fact that 6 of the 8 foundations that responded
(75%) indicate that they are at least somewhat
unlikely to divert funds normally granted to local,
regional or state-wide organizations to national
or international organizations providing relief
for the tsunami affected areas.
Other reassuring news for nonprofits is that
one foundation is very likely to increase funding
to certain organizations not related to the disaster
relief to help make up for other deficits. Three
others are somewhat likely or likely to provide
more technical assistance to organizations to
help them develop strategies for dealing with
anticipated income losses.
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Track
4. Individual Donors |
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by Renée Beauregard &
Jim Moore |
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Survey
Sections 8, 9, 10 & 11
Numerous individuals who are not involved in the
nonprofit sector were asked to complete the section
on individual giving. Survey respondents from the
sector were also asked to answer these sections.
Therefore, these responses reflect the personal
giving intentions of nonprofit professionals and
consultants as well as the population at large.
Response levels to the individual giving questions
ranged from a high of 236 respondents to a low of
81.
34.3% (n=236) indicated their intent to alter
their giving patterns in response to the tsunami
disaster. 35.8% indicated that they intended to
divert a portion of the funds they normally give
to other organizations to the tsunami disaster
relief efforts.
Of those who do NOT plan to support tsunami
disaster relief efforts, nearly equal numbers
indicate that this is based on limited resources
and a preference to donate to the local or U.S.
based organizations they have supported in the
past (43.8%) and a belief that local and national
organizations will need their donations more than
ever (42.5%). 9.2% report that they have concerns
that funds donated to the tsunami effort won't
reach those in need.
Observation: With approximately 35% of respondents
indicating intent to divert a portion of their
contributions from organizations they traditionally
support to tsunami disaster relief efforts, it
appears that respondents were generally candid.
On the other hand, it's reasonable to speculate
that at least some of the respondents, who indicated
an intention to supplement current levels of giving
with additional gifts for tsunami relief, may
not live up to those "good intentions." Therefore,
it's reasonable to anticipate that significantly
more than 35% may divert a portion of the funds
they normally give to other organizations to the
tsunami disaster relief efforts.
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Impacts
on the Sector |
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by Renée Beauregard &
Jim Moore |
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Survey
Section 12
Breaking news from the nonprofit sector is already
pointing to significant impacts.
For example:
"NY nonprofits see drought as funds go to Asia"
"Groups take huge hit as media attention keeps sympathy,
money flowing abroad..."
By Miriam Kreinin Souccar
Published on January 17, 2005
Crain's New York Business
A recent post on "Charity Talk," a listserv sponsored
by Charity Channel expresses additional concern:
"Here in San Francisco I was stunned to see our
notorious Board of Supervisors introduce a measure
to donate $1 million of city funds to tsunami relief,
at a time when they are trying to close a $150 million
deficit by closing fire stations, recreation centers,
and health clinics."
(Name withheld)
Other stories:
Donations
down at local charities
Local
Red Cross Donations Down
Donations
Down for Area Charities as Cold Weather hits
All survey respondents were asked to comment
on the sector as a whole. Responses regarding
every area except volunteerism anticipate an impact
from tsunami relief efforts.
Highest anticipated negative impacts:
- 67% - Arts/Culture/Humanities
- 47% - Advocacy
- 44% - Human Services (local)
- 42% - Environmental
Lowest anticipated negative impacts:
- 21% - Religious
- 26% - Human Services (international)
- 28% - Health
- 37% - Education
Respondents overall expected a shorter period
of impact - 1-6 months - compared to the majority
of consultants, who expect impacts to extend from
7-11 months.
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Upcoming
Surveys |
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by Renée Beauregard |
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This
was the first in a series of nonprofit surveys to
assess the impact of tsunami disaster relief on
fundraising.
CommUlinks plans to conduct additional
surveys to measure the actual impact that nonprofit
organizations are experiencing. The schedule for
these surveys is:
- Survey open March 1 ~ ~ close & report March
18
- Survey open July 5 ~ ~ close & report July
22
- Survey open January 3, 2006 ~ ~ close & report
January 22
This schedule is subject to modification based on
unfolding events and news emerging from the nonprofit
sector.
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Contact
Information
phone: 303-400-3456
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