CommUlinks of Colorado
Forbenefit Newsletter


January 24, 2005 Forbenefit

The Newsletter of CommUlinks of Colorado

SPECIAL SURVEY REPORT

© Copyright 2005 - All Rights Reserved
See quotation, linking and attribution policies elsewhere in this document.
Commulinks of Colorado conducted a nationwide survey to determine the projected impact of tsunami disaster relief efforts on the nation's nonprofit community.

This special report will summarize survey findings, and it includes a link directly to the survey data.

Survey Highlights

A substantial number of respondents expect contributions made to tsunami disaster relief to have a significant impact on the income of nonprofit organizations.
  • 94.7% of nonprofit consultants who responded believe their nonprofit clients should consider making (78.9%) or definitely make changes in the budget projections for 2005.
    57.8% of respondents from nonprofit organizations echoed these opinions. 43.8% think impacts are possible and 14% are sure. An additional 18.1% are unsure.
  • 65.4% of respondents from nonprofit organizations anticipate that tsunami disaster relief may (40.2) or definitely will (25.2%) impact their organizations' income. 18.1% were not sure, while only 16.5% indicated it would not.
  • 58% of respondents from nonprofit organizations anticipate that the largest impact on revenues will come from reductions in individual donations. 38% expect a reduction in corporate donations.
  • 63% believe that the U.S. Government's contributions to relief efforts will reduce the amount of funds available for domestic nonprofits.
  • 35.8% of individual donors indicated that they planned to divert a portion of the funds they normally give to other organizations to the tsunami disaster relief efforts.
  • The majority of respondents anticipate that all segments of the nonprofit sector that aren't involved in tsunami disaster relief will see a reduction in contributions. The largest number, 81% of respondents, believe the greatest impact will be on international organizations that are not involved in disaster relief efforts. 74% said local organizations may see reductions.
  • 67% of respondents believe Arts, Culture and Humanities nonprofit organizations are the most likely to be negatively impacted. Local human services, environmental and advocacy organizations are also believed to be vulnerable.
Read on for a full summary of the findings and a link to the survey data.

Upcoming Surveys

See "Upcoming Surveys" at the end of this newsletter for a schedule of planned surveys to assess the actual impact of tsunami disaster relief efforts on fundraising.

Quote of the Month

"If you want others to be happy, practice compassion. If you want to be happy, practice compassion."

Dalai Lama

Overview of Survey Methodology
by Renée Beauregard  

Projected Impact

This survey attempts to assess the anticipated affect of the tsunami disaster on nonprofit fundraising. The findings reflect expectations, not actual experience.

We urge nonprofits to consider the possible impacts on their budgets and programs, and to develop backup fundraising and marketing strategies. We also hope to make donors aware of the fact that simply redirecting current levels of philanthropy - from domestic nonprofits to international disaster relief efforts - will have a negative impact on domestic nonprofit missions. These extraordinary circumstances require extraordinary levels of generosity.

Distribution

The survey was launched in Denver and spread using email marketing strategies nationwide.
Highlights:
  • Direct distribution via email marketing to a list of nearly 500 individuals and organizations.
  • Press releases to over 500 media outlets nationwide - including "wire service" distribution through PR WEB.
  • Several announcements posted on the Colorado Association of Nonprofit Organizations (CANPO) listserv.
  • The survey was featured on websites and in newsletters - including CANPO, Community Resource Center (CO), PNN-Online, Handsnet and others.
  • Direct appeals to all association members of the National Council of Nonprofit Associations.
  • Follow-ups on all leads offered by contacts. Appeals to these new referrals to complete the survey and forward it to others.

Four Survey Tracks

The survey was structured in four separate, integrated tracks. Track selection was a function of answers to questions in early portions of the survey. Some questions, however, were common to all four tracks.
  1. nonprofit consultants
  2. nonprofit organization board members and professionals
  3. foundations
  4. individual donors
All respondents were asked to answer questions about the sector as a whole and their personal giving preferences.

Skipped Questions

To collect data on four separate tracks, the survey instrument did not present all questions to all respondents. For example, questions for nonprofit consultants were only presented to those who answered that they are consultants (in question #1). They were "skipped" by the other respondents.

A significant number of respondents "skipped" one of the questions about their personal giving preferences. This may have been a result of "survey fatigue," apparent redundancy in the questionnaire or a reluctance to share personal giving preferences. Fortunately, there are a significant number of answers to every question - the lowest number of responses to questions that applied to all four tracks is 81 respondents.

Anonymity

Respondents were not tracked in any manner other than the responses recorded here. We did not collect personal information or email addresses.

Acknowledgments

We wish to thank Teri Robnett, at Whole Brain Technologies, for her attentive support throughout this process.
We also wish to thank CANPO and the Community Resource Center (CRC) for supporting this effort from the beginning.
We wish to acknowledge the brilliance of the Survey Monkey on- line survey tool.
Finally, we wish to thank everyone who pitched in and helped spread the word - and everyone who completed the survey!

Track 1. Nonprofit Consultants
by Renée Beauregard &
Jim Moore
  Survey Sections 3 & 4
Of the four groups, nonprofit consultants expressed the highest levels of concern that the tsunami disaster would have a negative impact on fundraising.

39 consultants responded. Most provide multiple services. The highest number- 51.3% of respondents - provide organizational development and strategic planning services.

A significant number of consultants anticipate a decline in revenues in specific areas:

  • 58% - Individual donations
  • 50% - Corporate donations
  • 39% - Government grants and contracts
  • 37% - Capital campaign revenue
  • 34% - Foundation grants
Fewer projected negative impacts on events (29%), planned giving (18%) and in-kind gifts (11%).

15.8% of consultants will urge their clients to adjust their budgets immediately. 78.9% will recommend that clients develop a contingency budget - "just in case." Only 5.3% will not recommend at least a contingency plan.

The top three recommended areas that consultants will urge clients to target for cuts are operating expenses, capital campaign expenses and programs.

They also will recommend increasing budgets for marketing/PR and fundraising.

The largest number of consultants - 46.9% of respondents - anticipates the impacts to extend for 6 to 11 months.

Track 2. Nonprofit Organization Board Members and Professionals
by Renée Beauregard &
Jim Moore
  Survey Sections 5, (6) & 7
Significant numbers of international, national and regional (multi-state) nonprofits joined statewide, metro-area and other smaller nonprofits responding to the survey. The total number of respondents in this section was 127.
Respondents from human services agencies (29.9%) nearly doubled representation from the next highest groups - public/society benefit (16.5%) and health (15%).

25.2% expect contributions made to the tsunami disaster relief to impact their organization's income. 40.2% believe an impact is possible.

In every category except individual donations, an often slim majority of nonprofits anticipate no change in revenue levels, but those who project revenue impacts generally appear to agree with consultants and anticipate shortfalls in these areas:

  • 58% - Individual donations
  • 38% - Corporate donations
  • 27% - Foundation grants
  • 20% - Event revenue
  • 17% - Government grants/contracts
  • 13% - Capital campaigns

57.8% of nonprofits anticipate at least the possibility of cutting budgets. Staffing appears to be the least likely focus of budget cuts*. Fundraising expenses are next most likely to be defended. Marketing/PR and fundraising expenses are most likely to see increases. Operating (34%), marketing/PR (27%) and programs (26%) are most likely to be cut if needed.
*Excluding capital campaigns - does not apply to 63% of organizations.

Track 3. Foundations
by Renée Beauregard &
Jim Moore
  Survey Sections 6 & 7
Foundations were the smallest group represented in the survey - n=8. The small response rate limits the statistical value, but responses from foundations are anecdotally instructive.

2 of 8 (25%) may change their funding priorities as a result of the tsunami disaster and relief efforts. One is somewhat likely to divert funds to international relief efforts. Another is very likely to conduct special fundraising efforts to support disaster relief while sustaining current levels of support for other organizations.

Reassuring news for nonprofits comes from the fact that 6 of the 8 foundations that responded (75%) indicate that they are at least somewhat unlikely to divert funds normally granted to local, regional or state-wide organizations to national or international organizations providing relief for the tsunami affected areas.

Other reassuring news for nonprofits is that one foundation is very likely to increase funding to certain organizations not related to the disaster relief to help make up for other deficits. Three others are somewhat likely or likely to provide more technical assistance to organizations to help them develop strategies for dealing with anticipated income losses.

Track 4. Individual Donors
by Renée Beauregard &
Jim Moore
  Survey Sections 8, 9, 10 & 11
Numerous individuals who are not involved in the nonprofit sector were asked to complete the section on individual giving. Survey respondents from the sector were also asked to answer these sections. Therefore, these responses reflect the personal giving intentions of nonprofit professionals and consultants as well as the population at large.

Response levels to the individual giving questions ranged from a high of 236 respondents to a low of 81.

34.3% (n=236) indicated their intent to alter their giving patterns in response to the tsunami disaster. 35.8% indicated that they intended to divert a portion of the funds they normally give to other organizations to the tsunami disaster relief efforts.

Of those who do NOT plan to support tsunami disaster relief efforts, nearly equal numbers indicate that this is based on limited resources and a preference to donate to the local or U.S. based organizations they have supported in the past (43.8%) and a belief that local and national organizations will need their donations more than ever (42.5%). 9.2% report that they have concerns that funds donated to the tsunami effort won't reach those in need.

Observation: With approximately 35% of respondents indicating intent to divert a portion of their contributions from organizations they traditionally support to tsunami disaster relief efforts, it appears that respondents were generally candid. On the other hand, it's reasonable to speculate that at least some of the respondents, who indicated an intention to supplement current levels of giving with additional gifts for tsunami relief, may not live up to those "good intentions." Therefore, it's reasonable to anticipate that significantly more than 35% may divert a portion of the funds they normally give to other organizations to the tsunami disaster relief efforts.

Impacts on the Sector
by Renée Beauregard &
Jim Moore
  Survey Section 12
Breaking news from the nonprofit sector is already pointing to significant impacts.

For example:
"NY nonprofits see drought as funds go to Asia"
"Groups take huge hit as media attention keeps sympathy, money flowing abroad..."
By Miriam Kreinin Souccar
Published on January 17, 2005
Crain's New York Business

A recent post on "Charity Talk," a listserv sponsored by Charity Channel expresses additional concern:
"Here in San Francisco I was stunned to see our notorious Board of Supervisors introduce a measure to donate $1 million of city funds to tsunami relief, at a time when they are trying to close a $150 million deficit by closing fire stations, recreation centers, and health clinics."
(Name withheld)

Other stories:
Donations down at local charities
Local Red Cross Donations Down
Donations Down for Area Charities as Cold Weather hits

All survey respondents were asked to comment on the sector as a whole. Responses regarding every area except volunteerism anticipate an impact from tsunami relief efforts.

Highest anticipated negative impacts:

  • 67% - Arts/Culture/Humanities
  • 47% - Advocacy
  • 44% - Human Services (local)
  • 42% - Environmental
Lowest anticipated negative impacts:
  • 21% - Religious
  • 26% - Human Services (international)
  • 28% - Health
  • 37% - Education

Respondents overall expected a shorter period of impact - 1-6 months - compared to the majority of consultants, who expect impacts to extend from 7-11 months.

Upcoming Surveys
by Renée Beauregard  
This was the first in a series of nonprofit surveys to assess the impact of tsunami disaster relief on fundraising.

CommUlinks plans to conduct additional surveys to measure the actual impact that nonprofit organizations are experiencing. The schedule for these surveys is:

  • Survey open March 1 ~ ~ close & report March 18
  • Survey open July 5 ~ ~ close & report July 22
  • Survey open January 3, 2006 ~ ~ close & report January 22
This schedule is subject to modification based on unfolding events and news emerging from the nonprofit sector.

 

Contact Information

phone: 303-400-3456
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303-400-3456 | renee@commulinks.com
PO Box 460625, Aurora, CO 80046-0625